Publications récentes
| Publication | Année de publication | Type de publication |
|---|---|---|
| AIMÉ, I., "The dynamic construction of brand storytelling", Journal of Strategic Marketing, 2023, vol. 31, no. 7, pp. 1243-1262 | 2023 | Article |
| AIMÉ, I., F. BERGER-REMY, M.-E. LAPORTE, "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work", Journal of Business Research, Juin 2022, vol. 145, pp. 814-827 | 2022 | Article |
| BERGER-REMY, F., M.-E. LAPORTE, I. AIMÉ, "The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective", Management Revue - Socio-Economic Studies, 2021, vol. 32, no. 2, pp. 108-127 | 2021 | Article |
| LAPORTE, M. -E., I. AIMÉ, F. BERGER-REMY, "La transformation digitale du marketing comme mode managériale : une démystification du discours des consultants", Management & Avenir, 2021, no. 122, pp. 89-113 | 2021 | Article |
| ULRICH, I., S. L. AZAR, I. AIMÉ, "Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands", Journal of Business Research, 2020, vol. 120, pp. 157-174 | 2020 | Article |
| AIMÉ, I., F. BERGER-REMY, M. -E. LAPORTE, "Lessons from nearly a century of the brand management system", Journal of Historical Research in Marketing, 2018, vol. 10, no. 4, pp. 420-450 | 2018 | Article |
| AZAR, S. L., I. AIMÉ, I. ULRICH, "Brand gender-bending", European Journal of Marketing, 2018, vol. 52, no. 7/8, pp. 1598-1624 | 2018 | Article |
| LAI , C., I.AIMÉ, La marque, Dunod, Paris, France, 2016 | 2016 | Livre |
Domaines d’enseignement
Marketing
- Marque
Domaines de recherche