| Publications |
Auteurs Kedge |
Type de publications |
| COVA, B., L. CANTONE, P. P. TESTA, "Giving form to future branding realities.", Journal of Service Management, 2022, vol. 33, no. 3, pp. 417-427 |
COVA Bernard
|
Article |
| COVA, B., "Ventolin: A market icon", Consumption Markets & Culture, Printemps 2022, vol. 25, no. 2, pp. 195-205 |
COVA Bernard
|
Article |
| GROSS, J., F. VON WANGENHEIM, "Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts", Journal of Interactive Advertising, 2022, vol. 22, no. 3, pp. 289-310 |
GROSS Jana
|
Article |
| GROSS, J., "A Typology of Brand-Related Content on Social Media" dans The SAGE Handbook of Social Media Marketing., Annmarie Hanlon &Tracy L. Tuten Ed., Sage Publications, pp. 263-275, 2022 |
GROSS Jana
|
Chapitre |
| GROSS, J., T. TOMCZAK, J. GOLLNHOFER, Brand-related content on social media, Thexis Verlag, St. Gallen, Suisse, 2022 |
GROSS Jana
|
Livre |
| CARIOU, P., E. LINDSTAD, "Container shipping decarbonization pathway" dans New Maritime Business: Uncertainty, Sustainability, Technology and Big Data., Byoung-Wook Ko, Dong-Wook Song Eds, WMU Studies in Maritime Affairs, vol. 10, chap. 11, pp. 75-93, 2022 |
CARIOU Pierre
|
Chapitre |
| CARIOU, P., P. GUILLOTREAU, "Capacity management by global shipping alliances: findings from a game experiment", Maritime Economics & Logistics, 2022, vol. 24, pp. 41-66 |
CARIOU Pierre
|
Article |
| DUCASSY, I. - "Ubisoft: Determining the cost of capital" - 2022, CCMP, France |
DUCASSY Isabelle
|
Etude de cas déposée |
| DUCASSY, I. - "Ubisoft: déterminer le coût du capital" - 2022, CCMP, France |
DUCASSY Isabelle
|
Etude de cas déposée |
| MAYEUR, D., L. SOUCHET, D. COURBET, S. HALIMI-FALKOWICZ, "Les effets comportementaux de la procédure d’acquiescement répété appliquée à la communication numérique." dans Communication réelle et virtuelle : nouvelles perspectives en psychologie sociale de la communication., Marie-France Agnoletti , Edith Sales-Wuillemin Eds, Universitaires De Dijon Eds, 2022 |
MAYEUR Didier
|
Chapitre |
| HOTTE, K., S. J. JEE, "Knowledge for a warmer world: A patent analysis of climate change adaptation technologies", Technological Forecasting and Social Change, 2022, vol. 183, pp. 121879 |
HOTTE Kerstin
|
Article |
| MATHIEU, A., "Etablir une « formula » à partir de l’expérience monétaire européenne. Relations monétaires intergouvernementales, règles monétaires et politiques économiques" dans Monnaie, souveraineté et démocratie., Thomas Boccon-Gibod et Alban Mathieu Ed., Le Bord de l'Eau, vol. 1, pp. 155-175, 2022 |
MATHIEU Alban
|
Chapitre |
| MATHIEU, A., "La souveraineté monétaire étatique, entre conditions et contraintes" dans Monnaie, souveraineté et démocratie., Thomas Boccon-Gibod et Alban Mathieu Ed., Le Bord de l'Eau, vol. 1, pp. 87-107, 2022 |
MATHIEU Alban
|
Chapitre |
| MATHIEU, A., "Introduction" dans Monnaie, démocratie et souveraineté., Thomas Boccon-Gibbod et Alban Mathieu Ed., Le Bord de l'Eau, vol. 1, pp. 5-17, 2022 |
MATHIEU Alban
|
Chapitre |
| MATHIEU, A., "Interpreting the European monetary union with OCA criteria", Studies in Political Economy, 2022, vol. 103, no. 1, pp. 19-35 |
MATHIEU Alban
|
Article |
| FUSCHILLO, G., Brand Fan: Capire i fan per aiutare il proprio brand, Franco Angeli Editore, Milan, Italie, 2022 |
FUSCHILLO Gregorio
|
Livre |
| HOFSTETTER, J., A. MCGAHAN, B. SILVERMAN, B. ZOOGAH, "Sustainability and global value chains in Africa: Introduction to the special issue", Africa Journal of Management, 2022, vol. 8, no. 1, pp. 1-14 |
HOFSTETTER Joerg
|
Article |
| KAMAHA , M., G. IPOUMB GINETTE, S. V. GANDJA, "DIVERSITÉ CULTURELLE ET PRATIQUES COMPTABLES : RÉSULTATS D’UNE ENQUÊTE RÉALISÉE AUPRÈS DE PME CAMEROUNAISES", Management & Avenir, 2022, no. 128, pp. 105-125 |
GANDJA Serge Valant
|
Article |
| REYES-ORTIZ, L., J. MAZIER, "A Stock Flow Consistent model for the French economy" dans Macroeconomic Modelling, Economic Policy and Methodology. Economics at the Edge., Mikael Randrup Byrialsen, Hamid Raza, Finn Olesen Eds, Routledge, chap. 13, 2022 |
REYES-ORTIZ Luis
|
Chapitre |
| REYES-ORTIZ, L., J. MAZIER, "Unconventional monetary policy in an econometric SFC model of the French economy Some lessons for financing the low-carbon transition", Economie Appliquée, 2022, vol. 2, no. 4, pp. 41-76 |
REYES-ORTIZ Luis
|
Article |
| REYES-ORTIZ, L., "Les opérations de change et les taux de change" dans Finance de marchés. Marchés de capitaux, investisseurs, gestion de portefeuille., Pierre Gruson Ed., Vuibert, chap. 17, 2022 |
REYES-ORTIZ Luis
|
Chapitre |
| FERRADA, F., F. BABONNEAU, T. HOMEM-DE-MELLO, F. JALIL-VEGA, "Energy planning policies for residential and commercial sectors under ambitious global and local emissions objectives: A Chilean case study", Journal of Cleaner Production, 2022, vol. 350, pp. 131299 |
BABONNEAU Frédéric
|
Article |
| JIMENEZ, A., S. BAYRAKTAR, V. TARAS, "Learning to collaborate across borders: Insights from the X-Culture Project and the emergence of global virtual teams" dans International Education Narratives. Transdisciplinary Educative Innovation Experiences based on Bilingual Teaching., University of Burgos Ed., University of Burgos, pp. 99-108, 2022 |
JIMENEZ Alfredo
|
Chapitre |
| YUYING, Z., L. CHU, A. JIMENEZ, "Foreign Shareholders’ Social Responsibility, R&D Innovation, and International Competitiveness of Chinese SOEs", Sustainability, 2022, vol. 14, no. 3(1746), pp. 1-18 |
JIMENEZ Alfredo
|
Article |
| LEE, J. Y., A. JIMENEZ, Y. SOO, I. IRISBOEV, "The evolution of emerging market firms and time until subsidiary exit: Competitive dynamics of domestic market followers and contingency factors", Journal of Business Research, 2022, vol. 145, no. 1, pp. 694-704 |
JIMENEZ Alfredo
|
Article |